Levi Roots is a chef, musician and entrepreneur.
CHEF LEVI
ENTREPRENEUR LEVI
- was thrown into the forefront of the nation’s consciousness in 2007 thanks to a successful stint on the BBC 2
programme ‘Dragon’s Den’ where he introduced his home-made Reggae Reggae Sauce.
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- received the backing of entrepreneurs Peter Jones and Richard Farleigh on the show and gave away a 40%
stake in his business.
- won an initial exclusive listing at Sainsbury’s almost immediately after appearing on the show for his Reggae Reggae Sauce with the help of Dragon Peter Jones.
- now has a range of successful sauces under the LEVI ROOTS brand which are widely available (more below).
- shares his knowledge on the business circuit, with schools and various charitable enterprise initiatives.
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CHEF LEVI
- first created a local buzz in 1991 with his now 18‐year old ‘RASTAraunt’ music and food stall at the Nottinghill Carnival.
- has a Take‐away Eaterie in Battersea, South London called ‘Papine Jerk’.
- originated the ‘Caribbean Sunshine Kit’ which contains the key essentials to have in your kitchen. These
include Nutmeg, Bayleaf, Thyme, Scotch Bonnet Pepper, Garlic and Pimento (Allspice).
- launched his top‐selling debut Reggae Reggae Cookbook in June 2008 via Harper Collins (more below).
- is bringing out his second cookbook ‘Caribbean Food Made Easy with Levi Roots’ via Mitchell Beazley in August
2009 to accompany his debut BBC TV series of the same name (further information below).
- is a popular TV guest appearing on cookery programmes such as Market Kitchen, This Morning and Ready Steady Cook.
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